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28 Day Mascara

Product Features:
  • Gentle lash and brow tinting
  • Rich color for up to four weeks
  • Includes supplies for 25 applications
$32.00 $25.42
International shipping restrictions may apply.
28 day mascara provides a gentle lash and brow tinting full of rich color for up to four weeks. Just affix included eye shields and apply activator (5 ml) and gel colorant (5 ml) to lashes and/or brows. Includes supplies for 25 applications. Black, Brown.
Product Features:
  • Gentle lash and brow tinting
  • Rich color for up to four weeks
  • Includes supplies for 25 applications
Contains 1, 2, 4 Trihydroxybenzene CAS No 533-73-3 < 5%
2.8 / 5.0
13 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Difficult to use
I've been having my lashes tinted for years-- this sounded like a cheaper alternative. I found the dye very difficult to apply-- the gel colorant comes in a small tube that seemed only half full-- it is doubtful there will be enough for the number of applications that the product description claims-- no where near as much as the other items in the kit. The dye that I was able to make work seems to be fading too soon.
March 22, 2011
Love it!
This is a wonderful product but requires much patience. Use a thin glove to prevent getting the product on your hands. A thin film of vaseline is also necessary above & below the lashes.
August 13, 2012
Worked for me
I agree with the other reviewers that this product is not easy to apply, but when you get the hang of it, it is quite effective. It covers the gray well, and it does last for about 3 weeks. Not as good as a salon, but it works when you want to save some money. I am pleased with the product.
June 7, 2011
Love this stuff
I use this to tint my eyebrows and love it. I cannot however get the hang of doing my lashes. I wish it could be applied like mascara on my lashes.
January 26, 2016
Could be better
Maybe I should have gotten black and not dark brown. I reapplied it a second time because it didn't seem to cover fully. Second application I left on a little longer, still felt like it was not covering as I wanted, but it was better. I am very hopeful for this product so I will try black. I know my lash ends were really light, but just was not satisfied.
November 18, 2015
what a mess
I was disappointed. maybe I never or had no experience trying to tint my lashes but it was a pain and maybe I will try again. just use mascara not worth it.
July 7, 2013
I'm pleased with the gentle lash tint of 28-Day Mascara.
It took a short time to apply, and there was no mess.

I wish it would last longer than 28 days.
July 2, 2015
Works but not easy to apply
Have very light blonde lashes and it adds enough color to not apply mascara for quick run to the grocery, etc. when I don't want to stop for putting on full makeup. I do still use mascara when really doing makeup to go out. I will buy again. Am going to order brown also to try on brows which are also very light blonde.
It colors, does not thicken or lengthen but I don't think it is supposed to.
There is still some color left at 4 weeks but it does fade.
It isn't easy to apply but I get better each month, have been using for several months.
February 6, 2012
Great for Eyebrows too!
I bought some eyebrow dye at the same time, but it was a hassle to mix and very messy. This product takes a lot of patience to apply, but goes on smoothly, so I tried it on my eyebrows too. Loved it, but black was too dark for my eyebrows, so I'm ordering brown for eyebrows and using the black for my eyelashes. Would have been nice to have more than one applicator brush. I wear contacts daily and ride motorcycles, so nice to not have to worry about mascara in my eyes and messing up my contacts.
March 24, 2015
Product does not work
it does not work
May 20, 2011
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Browse 6 questions Browse 6 questions and 59 answers
Why did you choose this?
As We Change Store
I love this stuff. My eyebrows have some gray hairs which makes it look like I have bald spots in my eyebrows, so I use this instead of having to use a pencil every day- which wears off by end of day.
Sandra D on Apr 28, 2019
I like not to daily apply mascara.
Nicole L on Feb 20, 2019
I love this stuff. My eyebrows have some gray hairs which makes it look like I have bald spots in my eyebrows, so I use this instead of having to use a pencil every day- which wears off by end of day.
Sandra D on Apr 28, 2019
Sounds like a fun thing to try
Nancy M on Mar 9, 2019
I like not to daily apply mascara.
Nicole L on Feb 20, 2019
i wanted to try this
beverly g on Nov 4, 2018
I've have used this product before and it works well. Need to replenish my supply.
Mary D on Oct 21, 2018
Have used in the past and liked the product
valerie s on Aug 31, 2018
Great way to enhance and show off lashes without having to apply daily mascara!
Curry M on Jul 14, 2018
I work overtime on weekends without putting on makeup. Just a bit of nothing I don't need to apply.
Valerie D on Jul 1, 2018
I have been using this for a few years, it really works.
Marlys B on May 30, 2018
have very blond hair. have used the black 28 day and love that I don't have to put mascara on before i leave the house. black is too dark for me so ordering the brown. Ive used many times...easy, color lasts and so much better (and less expensive) than getting it done at a salon
jane m on Mar 20, 2018
I have used this product in the past but it was no longer available. Found you through Google and appreciate you still carry it. It works on eyebrows without causing any side affects. Thank you.
Karen W on Feb 26, 2018
have used for years ... love it !
Angela D on Feb 12, 2018
Donna W on Jan 2, 2018
only brow tint that won't break me out
Jacquelyn G on Nov 29, 2017
It truly works and easy to apply.
donna s on Nov 27, 2017
ANGELA D on Nov 22, 2017
Used this product before in the past with great results. Thrilled to be able to find it again.
Susan C on Nov 10, 2017
The base of my lashes and the tips are blonde and the middle is brown. I have had my lashes professionally tinted before but only on occasion because of the cost & it only lasts 2-3 weeks. I would like to try doing this at home on a regular basis without the constant cost & trips to the salon.
Joanna M on Oct 16, 2017
Having an operation on Nov 8th. Can't wear makeup. Long recovery. Good excuse to buy something I always wanted to buy.
PAUL D on Oct 3, 2017
I've used before
Diana H on Jun 27, 2017
ANGELA D on Jun 16, 2017
Don't want to use mascara everyday
Mary D on Jun 3, 2017
1st time buyer. I'll let you know how it goes.
Nancy S on May 29, 2017
My hair and lashes are blonde, barely visible. This helps without having to put mascara on all the time. I like makeup free!
Nancy L on May 3, 2017
Like to count on ability to see my lashes.
Nicole L on Apr 15, 2017
Not able to find in our local stores.
Marlene R on Mar 30, 2017
this works as well , and is much easier that going to a salon to have it done.
marisa m on Mar 19, 2017
need to darken lashes
Debra L on Mar 5, 2017
Eye brow color
Ellen C on Mar 1, 2017
I have not used this product before, but I'm trusting this brand, since I've had luck with the brow tint!
Robin B on Feb 8, 2017
First time I order, so I would like to receive and use the product first. Thank you.
Paula R on Jan 4, 2017
I love the item it works
SONIA L on Dec 18, 2016
Janice M on Dec 17, 2016
I have used it for years to avoid having to wear mascara at the beach or in similar circumstance.
Alice B on Nov 19, 2016
Nice not to have to wear mascara or "draw" on my eyebrows everyday--I hope this works!
Sharon A on Oct 5, 2016
works very well and easy to use
D S on Sep 11, 2016
I always wanted to try this.
Anastasia B on Jul 10, 2016
For vacation, as a time saver and also to not have to mop up black smudges under my eyes.
Diane D on Jun 17, 2016
hoped for a better and longer mascara
Vickie B on May 23, 2016
Hoping it will simplify my morning makeup session
Dona R on May 10, 2016
Used it before and works well.
anne r on May 7, 2016
I'm lazy.
Anne-Marie R on May 3, 2016
Purchased this years ago and found it convenient. Trying again.
Lisa G on Apr 14, 2016
To have a better fuller and long lashes
Mary P on Apr 13, 2016
thought it might be easier then daily
M J on Apr 11, 2016
I'm hoping this will darken my very light blonde eyelashes. I will let you know if it works!
Carolyn B on Mar 8, 2016
I hope I have to apply mascara less frequently while traveling
Karen V on Mar 5, 2016
already have long eyelashes just want to darken them without mascara, something I don't have to remove every night
Linda T on Mar 3, 2016
Putting on mascara every day is tedious
Marianne Z on Feb 28, 2016
Got this for my daughter. She loves its long lasting color
Harold A on Dec 24, 2015
Sounds like a fun thing to try
Nancy M on Mar 9, 2019
i wanted to try this
beverly g on Nov 4, 2018
I received my order yesterday and the directions only address the lower eyelashes, not the upper. Is this product safe for the upper lashes?
A shopper on Apr 29, 2016
It seems as if the #1 & #2 tubes are mismarked. Do you apply the black color first-then the clear gel??
A shopper on Feb 7, 2015
BEST ANSWER: Yes, apply the black color first, then clear gel. I do one eye at a time so I can see with the other eye.
What are the ingredients? Are they harmful?
Sandra O on Oct 15, 2014
BEST ANSWER: Thank you for your question. The ingredients for the 28 Day Mascara are:
Activator: water, silver nitrate, ammonium hydroxide, acrylates/ c10-30 alkyl acrylate crosspolymer
Colorant: water, 1.2.4 trihydroxybenzene, citric acid, sodium laureth sulfate, disodium oleamide, MEA-sulfosuccinate, cocamide DEA, disodium cocoamphodiacetate, cocamidopropyl betaine, sodium sulfate
We hope this is of any help to you.
I wear contacts lens...does anyone else?. can anyone give me an idea how this works/how long it lasts with daily removal of the lens and eyedrops,etc.? i would really like to try it, since I have blond lashes and could use the color! thanks.
A shopper on Sep 18, 2016
BEST ANSWER: I don't wear contact lens, but I use to. I like the 28 day Mascara. It is easy to put on. Just don't put on with your lens in. I used it about three weeks ago and still have color on my lashes. The eye drops I don't think will affect the mascara. I use eye drops everyday for glaucoma and it doesn't affect the color. I use to go and have it done professionally but got expensive. This product suits me. Hope this answer helps.
approximate length of time to complete procedure on one eye, and exactly what is the procedure?
A shopper on Jun 13, 2016
BEST ANSWER: it depends on how adept you are at applying product.. I have a magnifying mirror at my sink and put an old towel down so I don't stain the ink or vanity. Make sure your eyelashes are clean and dry, no residue. when using shields, apply only a small amount of petroleum jelly so it doesn't leak out onto lash area. Assemble ingredients near you. I place a small amount of product on the cardboard included. Apply part one, avoiding getting into eyes, it will sting, your eyes will water and you will have to rinse off and start over. Carefully comb through eyelashes. I wait 3-5 minutes and check for coverage. then wipe cardboard and place a small amount of product on it; apply part 2. Clean and dry eyelash comb, comb through, and wait a few minutes. I take a dry tissue and remove excess product and then use an old damp washcloth to remove the rest because it will stain your cloth. Then remove shields and gently wipe away the petroleum jelly. You can get at least 3 applications out of the box if you don't contaminate one part with the other. I like this product. My lashes are long but blonde at the ends and this product eliminates the use of mascara for me. It takes about 20 minutes for both eyes from start to finish, well worth the time!

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