The As We Change® catalog was launched in 1996 by three San Diego businesswomen aged 40-50+. The catalog was an outgrowth of their own age-related interest in changes that can occur at midlife—including those surrounding perimenopause and menopause—and of numerous conversations they had with women across America about the need for information and products to help women understand and manage changes associated with the normal aging process.

As We Change is the first national mail-order catalog to focus exclusively on the needs and preferences of women age 40+, providing a private and convenient place to turn for products and solutions. The quarterly print catalog, which reaches millions of women annually, offers a variety of high quality, well-researched products including nutritional, beauty, skin care, exercise, lifestyle, and personal care. Internet retailer www.aswechange.com, launched in 1998 in response to the growing number of women turning to the Internet for shopping, mirrors our print catalog and offers many of our most popular products online.

Every product has our guarantee of your complete satisfaction. Our print catalog and Internet site are designed to help you—and us—experience midlife in a whole new way…as we change!

As We Change® Headquarters

As We Change®
250 City Center
Oshkosh, WI 54901
Telephone: 800-203-5584
Facsimile: 800-699-6993
email: help@aswechange.com